The blog

Notes from the build.

New posts a few times a week on AI, building websites and SEO. Short takes when something changes, deep guides when it matters.

Google has run three spam updates this year. Here's what they target, what they don't, and a 15-minute checklist for your own site.

ChatGPT, Gemini, Perplexity and Google's AI Overviews now answer 'who's the best near me' questions. Here's what makes them pick your business.

Both are excellent and both run great on Vercel. Here's how I decide between them, and why this site ended up on Next.js.

A new site can wipe out years of search traffic overnight. Here's the checklist I use so a redesign keeps every ranking it already earned.

AI helps me publish several posts a week here. Here's the exact workflow, the rules I keep, and why every post still goes through me.